BAFTA nominated director Rupert Jones takes a farcical look at an everyday situation where planning ahead can make an impact not just on the environment, but on your relationship with your grocer. Even though using a different plastic bag every time you visit your grocery store might be a little more convenient for you, reducing the amount of plastic bags you use is a lot better for the environment.
Each year, over 13 billion plastic bags are handed out by British shops. Established since 2004, Jutebag.co.uk provide environmentally responsible alternatives made from the following materials:
What is Jute ?
Jute, a natural golden fibre, symbolic to coarse and rough, strong and sturdy, has now been revolutionized and refined by the modern environmentally conscious fashion industry and is incorporated in various products.
Jute is obtained as an extract from the bark of the jute plant. The stem of the plant is cut during harvesting but root remains within the soil. By the process of bio-degradation, these roots decompose in due course of time and enrich the soil for subsequent crops.
Petrochemical products especially plastic bags have become a menace to the environment. Their indiscriminate use has caused havoc to our ecological balance. Jute is gaining popularity for good cause. It is biodegradable – jute mixes with soil and breaks down. In the process, nutrients are restored to the soil. On combustion, its fumes are non- toxic and produce no residue.
The alternative may not come as cheap as its plastic counterpart, but the price paid will still be cheaper at the cost of saving the environment for our coming generations.
What is Cotton?
Cotton is a soft natural fiber obtained from the seed pod of the cotton plant. After harvesting cotton must combed to remove the seeds. Once this process has been carried out the fibre consists of nearly pure cellulose, a natural polymer.
While a single cotton fibre is not terribly strong, when multiple curling fibres are straightened and twisted together they form a strong, smooth thread. In its raw undefined form the natural colour of cotton is a light to dark cream..